For optimal financial decisions, it is essential to define objectives of financial management. These objectives serve as decision-criterion. Financing is a functional area of business and, therefore, the objectives of financial management must be in tune with the overall objectives of the business. The main objectives of business are survival and growth. In order to […]
Profit Maximisation VS Wealth Maximisation Read More »
Management is required in all kinds of organisations— whether government or private, whether business or non-business. It is necessary so that individuals make their best contribution towards group objectives. It consists of a series of interrelated functions that are performed by all managers. Concept of Management Management is a very popular term and has been
Management: Scope, concept & Principles Read More »
Marketing refers to the process of ascertaining consumers’ needs and supplying various goods and services to the final consumers or users to satisfy those needs. Traditional Concept of Marketing Traditionally, marketing means selling goods and services that have been produced. Thus, all those activities which are concerned with persuasion and sale of goods and services,
Marketing: Concepts, Functions, Philosophies and Mix -4P Read More »
