Team, Author at Connect Civils

Marketing: Concepts, Functions, Philosophies and Mix -4P

Marketing refers to the process of ascertaining consumers’ needs and supplying various goods and services to the final consumers or users to satisfy those needs. Traditional Concept of Marketing Traditionally, marketing means selling goods and services that have been produced. Thus, all those activities which are concerned with persuasion and sale of goods and services, […]

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Motivation: Types, Theories and Assessment

The concept of motivation focuses on explaining what “moves” behaviour. In fact, the term motivation is derived from the Latin word ‘movere’, referring to movement of activity. Working, studying, playing and caring are some important daily activities which are considered purposeful. Motives help explain our movement towards the chosen goals. Hence, motivation is one of the determinants

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Memory and Forgetting

Memory plays a very important role in our learning and psychological growth. Through memory of our past experiences, we handle new situation it helps us in our relearning, problem solving and thinking. Since memory is central to almost all cognitive processes such as perception, thinking and problem solving, psychologists have attempted to understand the manner in

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Learning: Concepts, Styles & Types of Learning

Learning is a key process in human behaviour. Most of our behaviours are acquired through the process of learning. All children are born with limited capacity of reflexes but it is only learning that empowers individual to realise one’s potentials. Interestingly enough learning is not directly observable. It is often inferred from changes in the external behaviour. It

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Nano Mission: on Nano Science and Technology

In May 2007, Government of India, approved the launch of a Mission on Nano Science and Technology (Nano Mission) as an umbrella programme for capacity building. The Department of Science and Technology was selected as the nodal agency for implementing the Nano Mission and mission was given an allocation of Rs. 1000 crore for 5

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Author name: Team

Marketing: Concepts, Functions, Philosophies and Mix -4P

Motivation: Types, Theories and Assessment

Memory and Forgetting

Learning: Concepts, Styles & Types of Learning

Nano Mission: on Nano Science and Technology