e-NAM (National Agriculture Market) is a pan-India electronic trading platform launched by the Government of India in 2016 for transparent and efficient agricultural marketing. It integrates Agricultural Produce Market Committees (APMCs) across states through a digital system.
Key Features of e-NAM
- Provides a unified online platform for agricultural trade across India.
- Enables transparent e-auction and online bidding.
- Introduces single trading license and single market fee.
- Facilitates remote participation of buyers and traders.
- Supports digital/mobile payments for farmers.
- Provides quality assaying facilities for fair price discovery.
- Reduces the role of intermediaries in agricultural marketing.
- Promotes wider market access and better prices for farmers.
- Uses technology such as AI/ML for quality testing in many mandis.
Around 173 mandis of Rajasthan have been integrated with e-NAM by 2025-26. Krishak Uphaar Yojana linked with e-NAM promotes digital payments and online sales through gift coupons.
Rajasthan has adopted several digital platforms to improve price discovery, transparency, and market access for farmers, connecting them directly with markets and reducing intermediary dependence.
Key Digital Initiatives
- Krishak Uphar Yojana: Operates through the e-NAM portal — farmers selling produce via e-NAM receive a coupon worth ₹10,000 (and multiples on higher sales) through digital lottery. In 2025-26 (up to December), prizes worth ₹1.38 crore were distributed through 798 lotteries at mandi and division level.
- Raj Spice App: Launched by the Rajasthan State Agricultural Marketing Board to promote spice processing, trade, and exports; around 4,000 traders have registered so far.
- Rajkisan Sathi Portal: A single-window portal for “Ease of Doing Farming” with over 150 modules and 11 mobile apps across ~40 schemes; ₹3,566 crore transferred via DBT (up to December 2025).
- Raj Sahkar Portal: An integrated cooperative platform used for MSP applications, short-term crop loans, and online payments.
- Raj-AIMS: Under the Digital Agriculture Mission, integrates AI, GIS, blockchain, and drones/UAVs for modern farm and market management.
Cooperative institutions form the backbone of Rajasthan’s rural credit and marketing architecture, linking farmers to affordable finance, input supply, and produce marketing through an integrated network.
A. Institutional Network
Rajasthan has 42,858 registered cooperative societies, comprising 23 Federations, 24 Milk Unions, 38 Consumer Wholesale Stores, 9,086 Primary Agricultural Credit Societies (PACS), and 285 General Marketing and Fruit & Vegetable Cooperative Marketing Societies. Credit delivery runs through 29 Central Cooperative Banks (CCBs) for short-term loans and 36 Primary Land Development Banks for long-term loans.
B. Cooperative Credit Support
| Credit Type | Achievement (2025-26, up to December) | Target |
| Short-term crop loans (CCBs) | ₹18,085.89 crore to 30.45 lakh farmers | ₹25,000 crore |
| Mid-term loans (agri & non-agri) | ₹783.79 crore | — |
| Long-term loans (PLDB) | ₹95.13 crore | ₹209.00 crore |
| Pledge loans against produce | ₹70.50 lakh to 27 farmers at 3% interest | — |
New society formation approved: 1,432 PACS, 288 Large-sized Adivasi Multipurpose Societies (LAMPS), and 32 Women Multipurpose Societies.
C. Cooperative Marketing Support
- 285 Kraya Vikraya Samities and marketing societies handled agricultural produce worth ₹890 crore and agricultural inputs worth ₹357.30 crore (2025-26, up to December).
- RAJFED distributed 3,000 metric tonnes of fertilizer and seeds.
- CONFED, the apex consumer cooperative body, recorded ₹1,073.82 crore in business.
D. Women’s Inclusion
1,035 Rajivika Mahila Sarwangeen Vikas Cooperative Societies have benefited over 8.70 lakh women, showing the cooperative model’s role in inclusive rural finance.
Examination of Role
- Strength: The credit-marketing linkage is direct — pledge loans against stored produce (at just 3% interest) allow farmers to avoid distress sales, connecting warehousing directly to farmer income protection.
- Limitation: Short-term credit disbursement (₹18,085.89 crore) still trails the ₹25,000 crore target (~72%), and long-term loans reached only 45% of target — indicating cooperative credit penetration remains incomplete despite the extensive institutional network.
Conclusion: Cooperative institutions provide an integrated credit-and-marketing safety net that is structurally well-designed, but achievement gaps against credit targets show that expanding actual reach — not just institutional presence — remains the key challenge for fully realising their potential.
