Marketing: Concepts, Functions, Philosophies and Mix -4P

Marketing Mix, Ras Mains 2018

Marketing refers to the process of ascertaining consumers’ needs and supplying various goods and services to the final consumers or users to satisfy those needs. Traditional Concept of Marketing Traditionally, marketing means selling goods and services that have been produced. Thus, all those activities which are concerned with persuasion and sale of goods and services, […]

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