Rajasthan Government introduced public private partnership (PPP) in Public Distribution System (PDS) through Annapurna Bhandar Yojana. The scheme was started from Bhhambhori village in Jaipur district on October 31, 2015 to provide branded products to the people till the village-village.
Rajasthan government signed MOU with the Future Group to sell multi-brand consumer goods through the ration shops. In the first phase, the scheme was implemented through 5,000 ration shops.
- Persons & Families included in National Food Security Act
- Annapurana stores have been proclaimed has Rural Malls where benefits of modern retail have been extended to the people of the state through PDS shops. These fair price shops will now get branded consumer products from the Future Group’s portfolio, over and above the grains, vegetables, sugar, and so on, already available at the PDS outlets.
The scheme has been an entrepreneurship drive with 5,000 FPS dealers turning into entrepreneurs with Annapurna Bhandar. It has increased dealers sales and allowed them to operate profitably.