{"id":134805,"date":"2025-04-01T22:45:51","date_gmt":"2025-04-01T17:15:51","guid":{"rendered":"https:\/\/rajras.in\/?page_id=134805"},"modified":"2025-04-23T17:05:46","modified_gmt":"2025-04-23T11:35:46","slug":"motivation-theories","status":"publish","type":"page","link":"https:\/\/rajras.in\/hi\/ras\/mains\/paper-1\/management\/motivation-theories\/","title":{"rendered":"\u0905\u092d\u093f\u092a\u094d\u0930\u0947\u0930\u0923 \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924(Motivation Theories)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center has-luminous-vivid-orange-color has-text-color has-background has-link-color wp-elements-3a163bad2d2956049c2a51d540d65ca4\" style=\"border-radius:10px;background-color:#fcb90059;padding-top:6px;padding-right:3px;padding-bottom:6px;padding-left:3px\"><strong>\u0905\u092d\u093f\u092a\u094d\u0930\u0947\u0930\u0923 \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924&nbsp; (Motivation Theories)<\/strong><\/h2>\n\n\n\n<p><strong>\u0905\u092d\u093f\u092a\u094d\u0930\u0947\u0930\u0923 \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 (Motivation Theories)<\/strong> \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u092c\u0947\u0939\u0924\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092d\u0942\u092e\u093f\u0915\u093e \u0928\u093f\u092d\u093e\u0924\u0947 \u0939\u0948\u0902, \u091c\u094b \u0915\u093f\u0938\u0940 \u092d\u0940 \u0938\u0902\u0917\u0920\u0928 \u0915\u0940 <a href=\"https:\/\/rajras.in\/hi\/ras\/mains\/paper-1\/management\/\">\u0935\u093f\u092a\u0923\u0928<\/a> (Marketing) \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u0940 \u0938\u092b\u0932\u0924\u093e \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964 \u092f\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u092f\u0939 \u0938\u092e\u091d\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0932\u094b\u0917 \u0915\u0948\u0938\u0947 \u0914\u0930 \u0915\u094d\u092f\u094b\u0902 \u0915\u093e\u0930\u094d\u092f \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0924\u0925\u093e \u0909\u0928\u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0935 \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u0915\u093f\u0938 \u092a\u094d\u0930\u0915\u093e\u0930 \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u093f\u092f\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:var(--ast-global-color-6);border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:var(--ast-global-color-6);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-table-of-content-wrap{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id134805_b3ef09-03 .kb-table-of-content-wrap{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}<\/style>\n\n\n<h3 class=\"wp-block-heading\">\u0935\u093f\u0917\u0924 \u0935\u0930\u094d\u0937\u094b\u0902 \u092e\u0947\u0902 \u092a\u0942\u091b\u0947 \u0917\u092f\u0947 \u092a\u094d\u0930\u0936\u094d\u0928<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u0935\u0930\u094d\u0937<\/td><td>\u092a\u094d\u0930\u0936\u094d\u0928<\/td><td>\u0905\u0902\u0915<\/td><\/tr><tr><td>2023<\/td><td>\u0924\u094d\u0930\u093f-\u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0915\u093e \u092a\u094d\u0930\u0924\u093f\u092a\u093e\u0926\u0928 \u0915\u093f\u0938\u0928\u0947 \u0915\u093f\u092f\u093e ? \u0909\u0928 \u0924\u0940\u0928 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u0940 \u0938\u0942\u091a\u0940 \u092c\u0928\u093e\u0915\u0930 \u0938\u0902\u0915\u094d\u0937\u0947\u092a \u092e\u0947\u0902 \u092c\u0924\u093e\u090f\u0901 \u0964&nbsp;<\/td><td>5 M<\/td><\/tr><tr><td>2021<\/td><td>\u090f.\u090f\u091a. \u092e\u0948\u0938\u094d\u0932\u094b \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0915\u094d\u0930\u092e\u092c\u0926\u094d\u0927\u0924\u093e \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0915\u0940 \u0935\u094d\u092f\u093e\u0916\u094d\u092f\u093e \u0915\u0940\u091c\u093f\u090f \u0964<\/td><td>5 M<\/td><\/tr><tr><td>2018<\/td><td>\u0905\u092d\u093f\u092a\u094d\u0930\u0947\u0930\u0923 \u0915\u0947 \u0926\u094d\u0935\u093f-\u0915\u093e\u0930\u0915 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0915\u094b \u0938\u092e\u091d\u093e\u0907\u090f \u0964<\/td><td>5 M<\/td><\/tr><tr><td>2016<\/td><td>\u0906\u0924\u094d\u092e\u0938\u093f\u0926\u094d\u0927\u093f \u0938\u0947 \u0906\u092a \u0915\u094d\u200d\u092f\u093e \u0938\u092e\u091d\u0924\u0947 \u0939\u0948\u0902 ?<\/td><td>2 M<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u092b\u094d\u0930\u0947\u0921 \u0932\u0941\u0925\u0928\u094d\u0938<\/strong> \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930, &#8220;\u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0935\u0939 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u0939\u0948 \u091c\u094b \u090f\u0915 \u0936\u093e\u0930\u0940\u0930\u093f\u0915 \u092f\u093e \u092e\u093e\u0928\u0938\u093f\u0915 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u092f\u093e \u0915\u092e\u0940 \u0915\u0947 \u0938\u093e\u0925 \u0936\u0941\u0930\u0942 \u0939\u094b\u0924\u0940 \u0939\u0948, \u091c\u094b \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u092f\u093e \u090f\u0915 \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0915\u094b \u0909\u0924\u094d\u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948 \u091c\u093f\u0938\u0915\u093e \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u0915\u093f\u0938\u0940 \u0932\u0915\u094d\u0937\u094d\u092f \u092f\u093e \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u0928 \u092a\u0930 \u0939\u094b\u0924\u093e \u0939\u0948\u0964&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 (Theories of Motivation)<\/strong><strong>:<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u092e\u093e\u0938\u094d\u0932\u094b \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u092a\u0926\u093e\u0928\u0941\u0915\u094d\u0930\u092e \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 (Maslow\u2019s Need Hierarchy Theory):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u092a\u094d\u0930\u0924\u093f\u092a\u093e\u0926\u0915 (Advocated by):<\/strong> \u0905\u092c\u094d\u0930\u093e\u0939\u092e \u0939\u0947\u0930\u094b\u0932\u094d\u0921 \u092e\u093e\u0938\u094d\u0932\u094b<\/li>\n\n\n\n<li>\u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u092a\u093e\u0901\u091a \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0936\u094d\u0930\u0947\u0923\u093f\u092f\u094b\u0902 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0940, \u091c\u093f\u0928\u094d\u0939\u0947\u0902 \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u090f\u0915 \u092a\u0926\u093e\u0928\u0941\u0915\u094d\u0930\u092e \u092e\u0947\u0902 \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093f\u0924 \u0915\u093f\u092f\u093e\u0964<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" src=\"https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image16-1024x755.png\" alt=\"\u0905\u092d\u093f\u092a\u094d\u0930\u0947\u0930\u0923 \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924(Motivation Theories)\" class=\"wp-image-134268\" style=\"width:416px;height:auto\" srcset=\"https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image16-1024x755.png 1024w, https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image16-600x443.png 600w, https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image16-300x221.png 300w, https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image16-768x566.png 768w, https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image16-1536x1133.png 1536w, https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image16.png 1722w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\u092e\u0942\u0932 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u092e\u0928\u0941\u0937\u094d\u092f \u090f\u0915 \u0907\u091a\u094d\u091b\u093e \u0936\u0940\u0932 \u092a\u094d\u0930\u093e\u0923\u0940 \u0939\u0948, \u091c\u093f\u0938\u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u0940 \u090f\u0915 \u0936\u094d\u0930\u0947\u0923\u0940\u092c\u0926\u094d\u0927\u0924\u093e (hierarchy) \u0939\u094b\u0924\u0940 \u0939\u0948, \u091c\u093f\u0928\u092e\u0947\u0902 \u0938\u0947 \u0915\u0941\u091b \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 \u0928\u093f\u092e\u094d\u0928 \u0938\u094d\u0924\u0930 \u092a\u0930 \u0939\u094b\u0924\u0940 \u0939\u0948\u0902 \u0914\u0930 \u0915\u0941\u091b \u0909\u091a\u094d\u091a \u0938\u094d\u0924\u0930 \u092a\u0930 \u092f\u093e \u092e\u0942\u0932\u094d\u092f\u094b\u0902 \u0915\u0940 \u092a\u094d\u0930\u0923\u093e\u0932\u0940 \u092e\u0947\u0902 \u0939\u094b\u0924\u0940 \u0939\u0948\u0902\u0964&nbsp;<\/li>\n\n\n\n<li>\u091c\u0948\u0938\u0947-\u091c\u0948\u0938\u0947 \u0928\u093f\u092e\u094d\u0928 \u0938\u094d\u0924\u0930 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 \u092a\u0942\u0930\u0940 \u0939\u094b\u0924\u0940 \u0939\u0948\u0902, \u0909\u091a\u094d\u091a \u0938\u094d\u0924\u0930 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 \u0909\u092d\u0930\u0924\u0940 \u0939\u0948\u0902\u0964 \u0909\u091a\u094d\u091a\u0924\u0930 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u0940 \u092a\u0942\u0930\u094d\u0924\u093f \u0924\u092c \u0924\u0915 \u0938\u0902\u092d\u0935 \u0928\u0939\u0940\u0902 \u0939\u094b\u0924\u0940 \u091c\u092c \u0924\u0915 \u0915\u093f \u0928\u093f\u092e\u094d\u0928\u0924\u0930 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 \u092a\u0942\u0930\u0940 \u0928 \u0939\u094b \u091c\u093e\u090f\u0901\u0964&nbsp;<\/li>\n\n\n\n<li>\u090f\u0915 \u092c\u093e\u0930 \u091c\u092c \u0915\u094b\u0908 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u092a\u0942\u0930\u0940 \u0939\u094b \u091c\u093e\u0924\u0940 \u0939\u0948, \u0924\u094b \u0935\u0939 \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u0930\u0928\u093e \u092c\u0902\u0926 \u0915\u0930 \u0926\u0947\u0924\u0940 \u0939\u0948\u0964<\/li>\n\n\n\n<li>\u092f\u0939 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u092e\u093e\u0928\u0935 \u0938\u0902\u0938\u093e\u0927\u0928 \u092e\u0947\u0902 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u0940 \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0938\u093e\u092e\u093e\u0928\u094d\u092f\u0924\u0903 \u0909\u092a\u092f\u094b\u0917 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948\u0964<\/li>\n\n\n\n<li>\u0905\u092a\u0942\u0930\u094d\u0923 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902 \u0914\u0930 \u0915\u093e\u0930\u094d\u092f\u0938\u094d\u0925\u0932 \u092e\u0947\u0902 \u0936\u0915\u094d\u0924\u093f\u0936\u093e\u0932\u0940 \u092a\u094d\u0930\u0947\u0930\u0915 \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0915\u093e\u0930\u094d\u092f \u0915\u0930\u0924\u0940 \u0939\u0948\u0902\u0964<\/li>\n\n\n\n<li>\u0939\u093e\u0932\u093e\u0902\u0915\u093f, \u092e\u093e\u0938\u094d\u0932\u094b \u092f\u0939 \u092d\u0940 \u0938\u092e\u091d\u093e\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0907\u0938 \u092a\u0926\u093e\u0928\u0941\u0915\u094d\u0930\u092e \u0915\u093e \u0905\u0928\u0941\u0938\u0930\u0923 \u0915\u094d\u0930\u092e\u0935\u093e\u0930 \u0924\u0930\u0940\u0915\u0947 \u0938\u0947 \u0928\u0939\u0940\u0902 \u0915\u0930\u0924\u093e; \u0905\u092a\u0935\u093e\u0926 \u0909\u0924\u094d\u092a\u0928\u094d\u0928 \u0939\u094b \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u092e\u093e\u0938\u094d\u0932\u094b \u0915\u0947 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0936\u094d\u0930\u0947\u0923\u0940 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0915\u0940 \u092a\u093e\u0901\u091a \u0936\u094d\u0930\u0947\u0923\u093f\u092f\u093e\u0901 :<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0936\u093e\u0930\u0940\u0930\u093f\u0915 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 (Physiological Needs) : <\/strong>\u200b\u200b\u092f\u0947 \u0938\u092c\u0938\u0947 \u092c\u0941\u0928\u093f\u092f\u093e\u0926\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 \u0939\u0948\u0902, \u091c\u0948\u0938\u0947 \u092d\u094b\u091c\u0928, \u092a\u093e\u0928\u0940, \u0906\u0936\u094d\u0930\u092f, \u0914\u0930 \u0936\u093e\u0930\u0940\u0930\u093f\u0915 \u0906\u0930\u093e\u092e\u0964 \u092f\u0947 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 \u091c\u0940\u0935\u093f\u0924 \u0930\u0939\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u0938\u0941\u0930\u0915\u094d\u0937\u093e \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 (Safety Needs): <\/strong>\u0936\u093e\u0930\u0940\u0930\u093f\u0915 \u0914\u0930 \u092d\u093e\u0935\u0928\u093e\u0924\u094d\u092e\u0915 \u0938\u0941\u0930\u0915\u094d\u0937\u093e \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e, \u091c\u0948\u0938\u0947 \u0928\u094c\u0915\u0930\u0940 \u0915\u0940 \u0938\u0941\u0930\u0915\u094d\u0937\u093e, \u0938\u094d\u0925\u093f\u0930\u0924\u093e, \u0914\u0930 \u0938\u094d\u0935\u093e\u0938\u094d\u0925\u094d\u092f \u0938\u0941\u0930\u0915\u094d\u0937\u093e\u0964<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>\u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 (Social Needs): <\/strong>\u092a\u094d\u0930\u0947\u092e, \u0938\u094d\u0928\u0947\u0939, \u0914\u0930 \u0938\u0902\u092c\u0902\u0927\u094b\u0902 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e, \u091c\u0948\u0938\u0947 \u092a\u0930\u093f\u0935\u093e\u0930, \u092e\u093f\u0924\u094d\u0930\u0924\u093e, \u0914\u0930 \u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u0938\u0902\u092c\u0902\u0927\u0964<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>\u0938\u092e\u094d\u092e\u093e\u0928 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e (Esteem Needs): <\/strong>\u0906\u0924\u094d\u092e\u0938\u092e\u094d\u092e\u093e\u0928, \u092a\u0939\u091a\u093e\u0928, \u0914\u0930 \u0938\u092e\u094d\u092e\u093e\u0928 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e, \u091c\u093f\u0938\u092e\u0947\u0902 \u0906\u0924\u094d\u092e-\u092e\u0942\u0932\u094d\u092f, \u0926\u0942\u0938\u0930\u094b\u0902 \u0938\u0947 \u092e\u093e\u0928\u094d\u092f\u0924\u093e, \u0914\u0930 \u0909\u092a\u0932\u092c\u094d\u0927\u093f\u092f\u094b\u0902 \u0915\u0940 \u092d\u093e\u0935\u0928\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0964<strong>,&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>\u0938\u094d\u0935\u092f\u0902-\u0938\u093e\u0915\u094d\u0937\u093e\u0924\u094d\u0915\u093e\u0930 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e (Self-Actualization Needs):<\/strong> \u092f\u0939 \u0938\u092c\u0938\u0947 \u0909\u091a\u094d\u091a \u0938\u094d\u0924\u0930 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u092e\u0947\u0902 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0905\u092a\u0928\u0940 \u092a\u0942\u0930\u0940 \u0938\u0902\u092d\u093e\u0935\u0928\u093e\u0913\u0902 \u0915\u093e \u090f\u0939\u0938\u093e\u0938 \u0915\u0930\u0924\u093e \u0939\u0948 \u0914\u0930 \u0906\u0924\u094d\u092e-\u0935\u093f\u0915\u093e\u0938, \u0930\u091a\u0928\u093e\u0924\u094d\u092e\u0915\u0924\u093e, \u0914\u0930 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0935\u093f\u0915\u093e\u0938 \u0915\u0940 \u0926\u093f\u0936\u093e \u092e\u0947\u0902 \u0915\u093e\u092e \u0915\u0930\u0924\u093e \u0939\u0948\u0964<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0939\u0930\u094d\u091c\u093c\u092c\u0930\u094d\u0917 \u0915\u093e \u0926\u094d\u0935\u093f-\u0915\u093e\u0930\u0915 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 (Herzberg\u2019s Two-Factor Theory):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u092e\u0928\u094b\u0935\u0948\u091c\u094d\u091e\u093e\u0928\u093f\u0915 \u092b\u094d\u0930\u0947\u0921\u0930\u093f\u0915 \u0939\u0930\u094d\u091c\u093c\u092c\u0930\u094d\u0917 \u0926\u094d\u0935\u093e\u0930\u093e\u0964<\/li>\n\n\n\n<li>\u092f\u0939 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0915\u093e\u0930\u094d\u092f\u0938\u094d\u0925\u0932 \u092e\u0947\u0902 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0947 \u0915\u093e\u0930\u0915\u094b\u0902 \u0915\u0940 \u092a\u0921\u093c\u0924\u093e\u0932 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0939\u0930\u094d\u091c\u093c\u092c\u0930\u094d\u0917 \u0928\u0947 \u0926\u094b \u0905\u0932\u0917-\u0905\u0932\u0917 \u0915\u093e\u0930\u0915\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0940 \u091c\u094b \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902: <strong>\u092a\u094d\u0930\u0947\u0930\u0915 <\/strong>\u0915\u093e\u0930\u0915 (Motivators) \u0914\u0930 <strong>\u0906\u0930\u094b\u0917\u094d\u092f<\/strong> \u0915\u093e\u0930\u0915 (Hygiene Factors)\u0964<\/li>\n\n\n\n<li>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u0935\u093e\u0938\u094d\u0924\u0935 \u092e\u0947\u0902 \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0938\u0902\u0917\u0920\u0928\u094b\u0902 \u0915\u094b \u0905\u0938\u0902\u0924\u094b\u0937 \u0915\u094b \u0930\u094b\u0915\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f <strong>\u0906\u0930\u094b\u0917\u094d\u092f<\/strong> \u0915\u093e\u0930\u0915\u094b\u0902 \u0915\u094b \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f \u0914\u0930 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0914\u0930 \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0915\u094b \u092c\u0922\u093c\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u0947\u0930\u0915 \u0915\u093e\u0930\u0915\u094b\u0902 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0926\u0947\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u0906\u0930\u094b\u0917\u094d\u092f \u0918\u091f\u0915&nbsp;<\/strong><\/td><td><strong>\u092a\u094d\u0930\u0947\u0930\u0915 \u0918\u091f\u0915&nbsp;&nbsp;<\/strong><\/td><\/tr><tr><td>\u092c\u093e\u0939\u094d\u092f \u0915\u093e\u0930\u0915 (\u0930\u0916\u0930\u0916\u093e\u0935 \u0915\u093e\u0930\u0915)<br>\u0928\u094c\u0915\u0930\u0940 \u0915\u0947 \u0938\u0902\u0926\u0930\u094d\u092d \u0914\u0930 \u0909\u0938 \u0935\u093e\u0924\u093e\u0935\u0930\u0923 \u0938\u0947 \u0938\u0902\u092c\u0902\u0927\u093f\u0924 \u091c\u093f\u0938\u092e\u0947\u0902 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u0915\u093e\u092e \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964<br>\u0909\u092a\u0938\u094d\u0925\u093f\u0924\u093f \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u092a\u094d\u0930\u0926\u093e\u0928 \u0928\u0939\u0940\u0902 \u0915\u0930 \u0938\u0915\u0924\u0940<br>\u0932\u0947\u0915\u093f\u0928 \u0907\u0928 \u0915\u093e\u0930\u0915\u094b\u0902 \u0915\u0940 \u0905\u0928\u0941\u092a\u0938\u094d\u0925\u093f\u0924\u093f \u0905\u0938\u0902\u0924\u094b\u0937 \u0915\u093e \u0915\u093e\u0930\u0923 \u092c\u0928\u0924\u0940 \u0939\u0948\u0964<br>\u0909\u0926\u093e\u0939\u0930\u0923 &#8211;&nbsp;\u0935\u0947\u0924\u0928<br>&#8211; \u0915\u0902\u092a\u0928\u0940 \u0915\u0940 \u0928\u0940\u0924\u093f\u092f\u093e\u0901<br>&#8211; \u092a\u0930\u094d\u092f\u0935\u0947\u0915\u094d\u0937\u0923<br>&#8211; \u0915\u093e\u0930\u094d\u092f \u0915\u0940 \u0938\u094d\u0925\u093f\u0924\u093f\u092f\u093e\u0902<br>&#8211; \u092a\u093e\u0930\u0938\u094d\u092a\u0930\u093f\u0915 \u0938\u0902\u092c\u0902\u0927<br>&#8211; \u0928\u094c\u0915\u0930\u0940 \u0915\u0940 \u0938\u0941\u0930\u0915\u094d\u0937\u093e<\/td><td>\u0906\u0902\u0924\u0930\u093f\u0915 \u0915\u093e\u0930\u0915 (\u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0915\u093e\u0930\u0915)<br>\u0915\u093e\u0930\u094d\u092f \u0915\u0940 \u0935\u093f\u0937\u092f-\u0935\u0938\u094d\u0924\u0941 \u0914\u0930 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0926\u094d\u0935\u093e\u0930\u093e \u0915\u093f\u090f \u091c\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u0915\u093e\u0930\u094d\u092f\u094b\u0902 \u0915\u0940 \u092a\u094d\u0930\u0915\u0943\u0924\u093f \u0938\u0947 \u0938\u0902\u092c\u0902\u0927\u093f\u0924\u0964<br>\u0905\u0928\u0941\u092a\u0938\u094d\u0925\u093f\u0924\u093f \u0938\u0947 \u0905\u0938\u0902\u0924\u094b\u0937 \u0928\u0939\u0940\u0902 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948<br>\u0932\u0947\u0915\u093f\u0928 \u0928\u094c\u0915\u0930\u0940 \u092e\u0947\u0902 \u0909\u0928\u0915\u0940 \u0909\u092a\u0938\u094d\u0925\u093f\u0924\u093f \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0915\u093e \u090f\u0939\u0938\u093e\u0938 \u0926\u0947\u0924\u0940 \u0939\u0948\u0964&nbsp;<br>\u0909\u0926\u093e\u0939\u0930\u0923:<br>&#8211; \u0909\u092a\u0932\u092c\u094d\u0927\u093f<br>&#8211; \u092a\u0939\u091a\u093e\u0928<br>&#8211; \u0915\u093e\u092e \u0939\u0940 (Work Itself)<br>&#8211; \u091c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930\u0940<br>&#8211; \u0909\u0928\u094d\u0928\u0924\u093f<br>&#8211; \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0935\u093f\u0915\u093e\u0938<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u092e\u0948\u0915\u0917\u094d\u0930\u0947\u0917\u0930 \u0915\u093e \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924: \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 X \u0914\u0930 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 Y (McGregor&#8217;s Theory of Motivation: Theory X and Theory Y)<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0921\u0917\u0932\u0938 \u092e\u0948\u0915\u0917\u094d\u0930\u0947\u0917\u0930, \u090f\u0915 \u0905\u092e\u0947\u0930\u093f\u0915\u0940 \u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u092e\u0928\u094b\u0935\u0948\u091c\u094d\u091e\u093e\u0928\u093f\u0915, \u0928\u0947 \u0915\u093e\u0930\u094d\u092f\u0938\u094d\u0925\u0932 \u092e\u0947\u0902 \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0915\u0947 \u0926\u094b \u0935\u093f\u092a\u0930\u0940\u0924 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u092a\u094d\u0930\u0938\u094d\u0924\u0941\u0924 \u0915\u093f\u090f, \u091c\u093f\u0928\u094d\u0939\u0947\u0902 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 X \u0914\u0930 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 Y \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u091c\u093e\u0928\u093e \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u092f\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u092f\u094b\u0902 (\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902) \u0914\u0930 \u0909\u0928\u0915\u0947 \u0915\u093e\u0930\u094d\u092f \u0915\u0947 \u092a\u094d\u0930\u0924\u093f \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0915\u0947 \u0926\u094b \u0905\u0932\u0917-\u0905\u0932\u0917 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923\u094b\u0902 \u0915\u093e \u0935\u0930\u094d\u0923\u0928 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u092a\u0939\u0932\u0942<\/strong><\/td><td><strong>\u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 X&nbsp;<\/strong><\/td><td><strong>\u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 Y<\/strong><\/td><\/tr><tr><td><strong>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u093e \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923<\/strong><\/td><td>\u0915\u093e\u092e \u0915\u094b \u0928\u093e\u092a\u0938\u0902\u0926 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0909\u0928\u094d\u0939\u0947\u0902 \u0928\u093f\u092f\u0902\u0924\u094d\u0930\u0923 \u0914\u0930 \u0926\u093f\u0936\u093e \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u094b\u0924\u0940 \u0939\u0948, \u091c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930\u0940 \u0938\u0947 \u092c\u091a\u0924\u0947 \u0939\u0948\u0902\u0964<\/td><td>\u0915\u093e\u092e \u0915\u093e \u0906\u0928\u0902\u0926 \u0932\u0947\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930\u0940 \u0915\u0940 \u0924\u0932\u093e\u0936 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0914\u0930 \u0906\u0924\u094d\u092e-\u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964<\/td><\/tr><tr><td><strong>\u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0936\u0948\u0932\u0940<\/strong><\/td><td>\u0928\u093f\u0930\u0902\u0915\u0941\u0936\u0935\u093e\u0926\u0940, \u0928\u093f\u092f\u0902\u0924\u094d\u0930\u0915, \u0936\u0940\u0930\u094d\u0937 \u0938\u0947 \u0928\u0940\u091a\u0947 \u0915\u0940 \u0913\u0930 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923\u0964<\/td><td>\u0938\u0939\u092d\u093e\u0917\u093f\u0924\u093e\u092a\u0942\u0930\u094d\u0923, \u0932\u094b\u0915\u0924\u093e\u0902\u0924\u094d\u0930\u093f\u0915, \u0938\u094d\u0935\u093e\u092f\u0924\u094d\u0924\u0924\u093e \u0914\u0930 \u0930\u091a\u0928\u093e\u0924\u094d\u092e\u0915\u0924\u093e \u0915\u094b \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964<\/td><\/tr><tr><td><strong>\u092a\u094d\u0930\u0947\u0930\u0923\u093e<\/strong><\/td><td>\u092e\u0941\u0916\u094d\u092f \u0930\u0942\u092a \u0938\u0947 \u092c\u093e\u0939\u0930\u0940 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930\u094b\u0902 \u092f\u093e \u0926\u0902\u0921 \u0938\u0947 \u092a\u094d\u0930\u0947\u0930\u093f\u0924\u0964<\/td><td>\u0906\u0902\u0924\u0930\u093f\u0915 \u0915\u093e\u0930\u0915\u094b\u0902 \u091c\u0948\u0938\u0947 \u0928\u094c\u0915\u0930\u0940 \u0938\u0902\u0924\u094b\u0937 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u092c\u0926\u094d\u0927\u0924\u093e \u0938\u0947 \u092a\u094d\u0930\u0947\u0930\u093f\u0924\u0964<\/td><\/tr><tr><td><strong>\u0915\u093e\u0930\u094d\u092f\u0938\u094d\u0925\u0932 \u092a\u0930 \u092a\u094d\u0930\u092d\u093e\u0935<\/strong><\/td><td>\u0915\u092e \u092e\u0928\u094b\u092c\u0932, \u0935\u093f\u0936\u094d\u0935\u093e\u0938 \u0915\u0940 \u0915\u092e\u0940, \u0926\u093f\u0928\u091a\u0930\u094d\u092f\u093e \u0915\u0947 \u0915\u093e\u0930\u094d\u092f\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0909\u092a\u092f\u0941\u0915\u094d\u0924\u0964<\/td><td>\u0909\u091a\u094d\u091a \u092e\u0928\u094b\u092c\u0932, \u0928\u0935\u093e\u091a\u093e\u0930, \u0930\u091a\u0928\u093e\u0924\u094d\u092e\u0915 \u0914\u0930 \u091c\u091f\u093f\u0932 \u0915\u093e\u0930\u094d\u092f\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0909\u092a\u092f\u0941\u0915\u094d\u0924\u0964<\/td><\/tr><tr><td><strong>\u091c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930\u0940<\/strong><\/td><td>\u091c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930\u0940 \u0938\u0947 \u092c\u091a\u0924\u0947 \u0939\u0948\u0902, \u0928\u093f\u0930\u094d\u0926\u0947\u0936\u0928 \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0947\u0924\u0947 \u0939\u0948\u0902\u0964<\/td><td>\u091c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930\u0940 \u0915\u0940 \u0924\u0932\u093e\u0936 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0906\u0924\u094d\u092e-\u0928\u093f\u0930\u094d\u0926\u0947\u0936\u0928 \u092e\u0947\u0902 \u0938\u0915\u094d\u0937\u092e \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 Z (Theory Z):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0935\u093f\u0932\u093f\u092f\u092e \u0913\u0909\u091a\u0940 \u0915\u093e \u0938\u0902\u0915\u0930 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 (William Ouchi&#8217;s Hybrid Management Approach)<\/strong><\/li>\n\n\n\n<li>\u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 Z \u090f\u0915 \u092e\u091c\u092c\u0942\u0924 \u0915\u0902\u092a\u0928\u0940 \u0938\u0902\u0938\u094d\u0915\u0943\u0924\u093f, \u0926\u0940\u0930\u094d\u0918\u0915\u093e\u0932\u093f\u0915 \u0930\u094b\u091c\u0917\u093e\u0930, \u0914\u0930 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u0947 \u0915\u0932\u094d\u092f\u093e\u0923 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0915\u093e \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u090f\u0915 \u0905\u0924\u094d\u092f\u0927\u093f\u0915 \u0909\u0924\u094d\u092a\u093e\u0926\u0915 \u0914\u0930 \u0935\u092b\u093e\u0926\u093e\u0930 \u0915\u093e\u0930\u094d\u092f\u092c\u0932 \u0915\u093e \u0928\u093f\u0930\u094d\u092e\u093e\u0923 \u0915\u0930\u0928\u093e \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u092e\u0941\u0916\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 (Core Principles):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0935\u093f\u0936\u094d\u0935\u093e\u0938 \u0914\u0930 \u092a\u093e\u0930\u0926\u0930\u094d\u0936\u093f\u0924\u093e&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940-\u0938\u0902\u0917\u0920\u0928 \u0938\u0902\u092c\u0902\u0927 :<\/strong><\/li>\n\n\n\n<li>\u0926\u0940\u0930\u094d\u0918\u0915\u093e\u0932\u093f\u0915 \u0930\u094b\u091c\u0917\u093e\u0930 \u0915\u0947 \u0938\u093e\u0925 \u092e\u091c\u092c\u0942\u0924 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u0938\u0902\u092c\u0902\u0927; \u092a\u094d\u0930\u0924\u093f\u092c\u0926\u094d\u0927\u0924\u093e \u092c\u0922\u093c\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0927\u0940\u092e\u0940 \u092a\u094d\u0930\u092e\u094b\u0936\u0928\u0964<\/li>\n\n\n\n<li><strong>\u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947\u0928\u0947 \u092e\u0947\u0902 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u092d\u093e\u0917\u0940\u0926\u093e\u0930\u0940<\/strong><\/li>\n\n\n\n<li><strong>\u0938\u0902\u0930\u091a\u0928\u093e\u0939\u0940\u0928 \u0938\u0902\u0917\u0920\u0928 (Structureless Organization): <\/strong>\u0915\u0920\u094b\u0930 \u092a\u0926\u093e\u0928\u0941\u0915\u094d\u0930\u092e \u0915\u0947 \u092c\u091c\u093e\u092f \u091f\u0940\u092e \u0935\u0930\u094d\u0915 \u0914\u0930 \u0938\u092e\u091d \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924\u0964<\/li>\n\n\n\n<li><strong>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0938\u092e\u0917\u094d\u0930 \u091a\u093f\u0902\u0924\u093e (Holistic Concern for Employees): <\/strong>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u0915\u0932\u094d\u092f\u093e\u0923 \u0914\u0930 \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0932\u093f\u090f \u0917\u0939\u0930\u0940 \u091a\u093f\u0902\u0924\u093e\u0964<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u092e\u0941\u0916\u094d\u092f \u0935\u093f\u0936\u0947\u0937\u0924\u093e\u090f\u0901 (Key Characteristics):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u091a\u092f\u0928, \u092e\u0941\u0906\u0935\u091c\u093e, \u0914\u0930 \u092a\u094d\u0930\u092e\u094b\u0936\u0928 (Selection, Compensation, and Promotions): <\/strong>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u091a\u092f\u0928 \u092a\u0930 \u0926\u0940\u0930\u094d\u0918\u0915\u093e\u0932\u093f\u0915 \u0927\u094d\u092f\u093e\u0928; \u0907\u0928\u093e\u092e \u092a\u094d\u0930\u0924\u093f\u092c\u0926\u094d\u0927\u0924\u093e \u0915\u094b \u0938\u0941\u0926\u0943\u0922\u093c \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964<\/li>\n\n\n\n<li><strong>\u0938\u0902\u0917\u0920\u0928\u093e\u0924\u094d\u092e\u0915 \u0938\u0902\u0930\u091a\u0928\u093e (Organizational Structure):<\/strong>\u092a\u0926\u093e\u0928\u0941\u0915\u094d\u0930\u092e\u093f\u0924 \u0914\u0930 \u092e\u0927\u094d\u092f\u092e \u0935\u093f\u0936\u0947\u0937\u091c\u094d\u091e\u0924\u093e \u0915\u0947 \u0938\u093e\u0925; \u0928\u094c\u0915\u0930\u0940 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0914\u0930 \u0917\u0941\u0923\u0935\u0924\u094d\u0924\u093e \u091a\u0915\u094d\u0930\u094b\u0902 \u0915\u093e \u0938\u092e\u0930\u094d\u0925\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947\u0928\u0947 \u0915\u0940 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e (Decision-Making Process):<\/strong>\u0915\u092e \u0915\u0947\u0902\u0926\u094d\u0930\u0940\u0915\u0943\u0924, \u0938\u0939\u092e\u0924\u093f-\u0906\u0927\u093e\u0930\u093f\u0924; \u092e\u094c\u0916\u093f\u0915 \u0938\u0902\u091a\u093e\u0930 \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0940 \u091c\u093e\u0924\u0940 \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u092a\u094d\u0930\u0923\u093e\u0932\u0940 (Management Systems):<\/strong>\u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0914\u0930 \u0938\u0902\u0917\u0920\u0928\u093e\u0924\u094d\u092e\u0915 \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u0915\u094b \u0938\u0902\u0930\u0947\u0916\u093f\u0924 \u0915\u0930\u0915\u0947 \u0938\u093e\u092e\u0902\u091c\u0938\u094d\u092f \u0915\u0940 \u0926\u093f\u0936\u093e \u092e\u0947\u0902 \u0915\u093e\u092e \u0915\u0930\u0924\u093e \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u0938\u0902\u092c\u0902\u0927 (Employee Relationships): <\/strong>\u092a\u093f\u0924\u0943\u0938\u0924\u094d\u0924\u093e\u0924\u094d\u092e\u0915 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0915\u0947 \u0938\u093e\u0925 \u091c\u0940\u0935\u0928 \u092d\u0930 \u0915\u093e \u0930\u094b\u091c\u0917\u093e\u0930; \u0938\u0902\u092f\u0941\u0915\u094d\u0924 \u0938\u092e\u0938\u094d\u092f\u093e-\u0938\u092e\u093e\u0927\u093e\u0928 \u0915\u094b \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u092e\u093e\u0928\u0935 \u0938\u0902\u0938\u093e\u0927\u0928 \u0935\u093f\u0915\u093e\u0938 (Human Resources Development):<\/strong>\u0938\u093e\u092e\u093e\u091c\u093f\u0915\u0924\u093e, \u0924\u0915\u0928\u0940\u0915\u0940 \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923, \u0914\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u090f\u0935\u0902 \u0935\u093f\u0915\u093e\u0938 \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0947\u0924\u093e \u0939\u0948\u0964<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 X \u0914\u0930 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 Y \u0915\u0947 \u0938\u093e\u0925 \u0924\u0941\u0932\u0928\u093e:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 X:<\/strong> \u0928\u093f\u092f\u0902\u0924\u094d\u0930\u0923 \u0914\u0930 \u0905\u0927\u093f\u0915\u093e\u0930\u0964<\/li>\n\n\n\n<li><strong>\u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 Y:<\/strong> \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u0938\u0936\u0915\u094d\u0924\u093f\u0915\u0930\u0923\u0964<\/li>\n\n\n\n<li><strong>\u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 Z:<\/strong> \u0926\u094b\u0928\u094b\u0902 \u0915\u093e \u092e\u093f\u0936\u094d\u0930\u0923, \u0926\u0940\u0930\u094d\u0918\u0915\u093e\u0932\u093f\u0915 \u0935\u093f\u0915\u093e\u0938 \u0914\u0930 \u092e\u091c\u092c\u0942\u0924 \u0938\u0902\u0938\u094d\u0915\u0943\u0924\u093f \u092a\u0930 \u091c\u094b\u0930\u0964<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>ERG \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0915\u094d\u0932\u0947\u091f\u0928 \u090f\u0932\u094d\u0921\u0930\u092b\u0930 \u0926\u094d\u0935\u093e\u0930\u093e \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935\u093f\u0924<\/li>\n\n\n\n<li>\u092f\u0939 \u092e\u093e\u0928\u0935 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u094b \u0924\u0940\u0928 \u0938\u092e\u0942\u0939\u094b\u0902 \u092e\u0947\u0902 \u0935\u093f\u092d\u093e\u091c\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948: \u0905\u0938\u094d\u0924\u093f\u0924\u094d\u0935, \u0938\u0902\u092c\u0902\u0927, \u0914\u0930 \u0935\u093f\u0915\u093e\u0938\u0964<\/li>\n\n\n\n<li><strong>\u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u0940 \u0936\u094d\u0930\u0947\u0923\u093f\u092f\u093e\u0901 (Categories of Needs):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0905\u0938\u094d\u0924\u093f\u0924\u094d\u0935 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 (Existence Needs):<\/strong> \u092e\u094c\u0932\u093f\u0915 \u091c\u0940\u0935\u093f\u0924 \u0930\u0939\u0928\u0947 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901, \u091c\u0948\u0938\u0947 \u092e\u093e\u0938\u094d\u0932\u094b \u0915\u0940 \u0936\u093e\u0930\u0940\u0930\u093f\u0915 \u0914\u0930 \u0938\u0941\u0930\u0915\u094d\u0937\u093e \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901\u0964 \u0907\u0938\u092e\u0947\u0902 \u092e\u094c\u0926\u094d\u0930\u093f\u0915 \u0907\u0928\u093e\u092e, \u0915\u093e\u0930\u094d\u092f \u0915\u0940 \u0938\u094d\u0925\u093f\u0924\u093f, \u0928\u094c\u0915\u0930\u0940 \u0915\u0940 \u0938\u0941\u0930\u0915\u094d\u0937\u093e, \u0914\u0930 \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u0928 \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0902\u0964<\/li>\n\n\n\n<li><strong>\u0938\u0902\u092c\u0902\u0927\u093f\u0924\u0924\u093e \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 (Relatedness Needs):<\/strong> \u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u0938\u0902\u092c\u0902\u0927\u094b\u0902 \u0915\u094b \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0907\u091a\u094d\u091b\u093e, \u091c\u094b \u092e\u093e\u0938\u094d\u0932\u094b \u0915\u0940 \u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u0914\u0930 \u0938\u092e\u094d\u092e\u093e\u0928 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0938\u092e\u093e\u0928 \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u0935\u093f\u0915\u093e\u0938 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 (Growth Needs):<\/strong> \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0914\u0930 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0935\u093f\u0915\u093e\u0938 \u0915\u0940 \u0906\u0902\u0924\u0930\u093f\u0915 \u0907\u091a\u094d\u091b\u093e, \u091c\u094b \u092e\u093e\u0938\u094d\u0932\u094b \u0915\u0940 \u0906\u0924\u094d\u092e-\u0938\u093e\u0915\u094d\u0937\u093e\u0924\u094d\u0915\u093e\u0930 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0938\u092e\u093e\u0928 \u0939\u0948\u0964 \u0907\u0938\u092e\u0947\u0902 \u0928\u090f \u0915\u094c\u0936\u0932 \u0938\u0940\u0916\u0928\u093e \u0914\u0930 \u0905\u092a\u0928\u0940 \u092a\u0942\u0930\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u0924\u0915 \u092a\u0939\u0941\u0901\u091a\u0928\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0964<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0938\u092e\u093e\u0928\u093e\u0902\u0924\u0930 \u0938\u0902\u091a\u093e\u0932\u0928 (Simultaneous Operation):<\/strong> \n<ul class=\"wp-block-list\">\n<li>\u092e\u093e\u0938\u094d\u0932\u094b \u0915\u0947 \u092a\u0926\u093e\u0928\u0941\u0915\u094d\u0930\u092e \u0915\u0947 \u0935\u093f\u092a\u0930\u0940\u0924, ERG \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0938\u0941\u091d\u093e\u0935 \u0926\u0947\u0924\u093e \u0939\u0948 \u0915\u093f \u0907\u0928 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u094b \u090f\u0915 \u0938\u093e\u0925 \u092a\u0942\u0930\u093e \u0915\u093f\u092f\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u0964<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u092b\u094d\u0930\u0938\u094d\u091f\u094d\u0930\u0947\u0936\u0928-\u0930\u093f\u0917\u094d\u0930\u0947\u0936\u0928 \u0906\u092f\u093e\u092e (Frustration-Regression Dimension):&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u092f\u0926\u093f \u0909\u091a\u094d\u091a-\u0938\u094d\u0924\u0930\u0940\u092f \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 (\u091c\u0948\u0938\u0947, \u0935\u093f\u0915\u093e\u0938) \u0905\u0927\u0942\u0930\u0940 \u0930\u0939\u0924\u0940 \u0939\u0948\u0902, \u0924\u094b \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0928\u093f\u092e\u094d\u0928-\u0938\u094d\u0924\u0930\u0940\u092f \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 (\u091c\u0948\u0938\u0947, \u0938\u0902\u092c\u0902\u0927\u093f\u0924\u0924\u093e) \u0915\u0940 \u0913\u0930 \u0932\u094c\u091f \u0938\u0915\u0924\u093e \u0939\u0948\u0964<\/li>\n\n\n\n<li>\u092b\u094d\u0930\u0938\u094d\u091f\u094d\u0930\u0947\u0936\u0928 \u0905\u0927\u093f\u0915 \u092e\u094c\u0932\u093f\u0915 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u0940 \u0916\u094b\u091c \u0915\u0940 \u0913\u0930 \u0932\u0947 \u091c\u093e\u0924\u0940 \u0939\u0948\u0964<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>ERG \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u092e\u0947\u0902 \u0932\u091a\u0940\u0932\u093e\u092a\u0928 \u092a\u0930 \u091c\u094b\u0930 \u0926\u0947\u0924\u093e \u0939\u0948, \u092f\u0939 \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948 \u0915\u093f \u090f\u0915 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u092e\u0947\u0902 \u0928\u093f\u0930\u093e\u0936\u093e \u0915\u0948\u0938\u0947 \u0905\u0927\u093f\u0915 \u092e\u094c\u0932\u093f\u0915 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0913\u0930 \u0932\u0947 \u091c\u093e \u0938\u0915\u0924\u0940 \u0939\u0948\u0964<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"472\" src=\"https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image1-2.png\" alt=\"\u0905\u092d\u093f\u092a\u094d\u0930\u0947\u0930\u0923 \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924  (Motivation Theories)\" class=\"wp-image-134818\" style=\"width:474px;height:auto\" srcset=\"https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image1-2.png 674w, https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image1-2-600x420.png 600w, https:\/\/rajras.in\/wp-content\/uploads\/2025\/04\/image1-2-300x210.png 300w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0909\u092a\u0932\u092c\u094d\u0927\u093f \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 (Achievement Motivation Theory &#8211; McClelland):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0909\u092a\u0932\u092c\u094d\u0927\u093f \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0915\u094b \u0938\u093f\u0916\u093e\u092f\u093e \u0914\u0930 \u0938\u0940\u0916\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u0924\u0940\u0928 \u092a\u0939\u091a\u093e\u0928\u0940 \u0917\u0908 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u090f\u0901 (Three Identified Needs)<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0909\u092a\u0932\u092c\u094d\u0927\u093f \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e (Need for Achievement): <\/strong>&nbsp;\u0909\u092a\u0932\u092c\u094d\u0927\u093f \u0915\u0940 \u0909\u091a\u094d\u091a \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0935\u093e\u0932\u0947 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0909\u0924\u094d\u0915\u0943\u0937\u094d\u091f\u0924\u093e \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947, \u091a\u0941\u0928\u094c\u0924\u0940\u092a\u0942\u0930\u094d\u0923 \u0932\u0947\u0915\u093f\u0928 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0938\u094b\u091a\u0947-\u0938\u092e\u091d\u0947 \u091c\u094b\u0916\u093f\u092e \u0932\u0947\u0928\u0947 \u0915\u0940 \u0907\u091a\u094d\u091b\u093e \u0938\u0947 \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964&nbsp;\u0935\u0947 \u0910\u0938\u0947 \u0915\u093e\u0930\u094d\u092f \u092a\u0938\u0902\u0926 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u091c\u094b \u092e\u0927\u094d\u092f\u092e \u0930\u0942\u092a \u0938\u0947 \u0915\u0920\u093f\u0928 \u0939\u094b\u0902 &#8211; \u0907\u0924\u0928\u0947 \u091a\u0941\u0928\u094c\u0924\u0940\u092a\u0942\u0930\u094d\u0923 \u0915\u093f \u092a\u094d\u0930\u092f\u093e\u0938 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u094b \u0932\u0947\u0915\u093f\u0928 \u0907\u0924\u0928\u0947 \u0915\u0920\u093f\u0928 \u0928 \u0939\u094b\u0902 \u0915\u093f \u0938\u092b\u0932\u0924\u093e \u0905\u0938\u0902\u092d\u0935 \u0939\u094b\u0964\n<ul class=\"wp-block-list\">\n<li>\u0935\u0947 \u092b\u0940\u0921\u092c\u0948\u0915 \u0915\u094b \u092e\u0939\u0924\u094d\u0935 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902 \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u0907\u0938\u0938\u0947 \u0909\u0928\u094d\u0939\u0947\u0902 \u0905\u092a\u0928\u0947 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0928\u093f\u0930\u0902\u0924\u0930 \u0938\u0941\u0927\u093e\u0930 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0936\u0915\u094d\u0924\u093f \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e (Need for Power) : <\/strong>\u0936\u0915\u094d\u0924\u093f \u0915\u0940 \u0924\u0940\u0935\u094d\u0930 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0935\u093e\u0932\u0947 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0926\u0942\u0938\u0930\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0915\u0930\u0928\u0947, \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u094b \u0928\u093f\u092f\u0902\u0924\u094d\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0928\u0947\u0924\u0943\u0924\u094d\u0935 \u0915\u0947 \u092a\u0926\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0907\u091a\u094d\u091b\u093e \u0938\u0947 \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964 \u0935\u0947 \u0905\u092a\u0928\u0947 \u092a\u0930\u094d\u092f\u093e\u0935\u0930\u0923 \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0938\u0947 \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0905\u0915\u094d\u0938\u0930 \u0910\u0938\u0940 \u092d\u0942\u092e\u093f\u0915\u093e\u0913\u0902 \u0915\u0940 \u0913\u0930 \u0906\u0915\u0930\u094d\u0937\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902 \u091c\u094b \u0909\u0928\u094d\u0939\u0947\u0902 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947\u0928\u0947 \u0915\u0940 \u0905\u0928\u0941\u092e\u0924\u093f \u0926\u0947\u0924\u0940 \u0939\u0948\u0902\u0964<\/li>\n\n\n\n<li><strong>\u0938\u0902\u092c\u0926\u094d\u0927\u0924\u093e \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e (Need for Affiliation) : <\/strong>\u092f\u0939 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u092e\u0948\u0924\u094d\u0930\u0940\u092a\u0942\u0930\u094d\u0923, \u0938\u0939\u093e\u092f\u0915 \u0938\u0902\u092c\u0902\u0927\u094b\u0902 \u0914\u0930 \u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u0938\u0902\u092a\u0930\u094d\u0915\u094b\u0902 \u0915\u0940 \u0907\u091a\u094d\u091b\u093e \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u0940 \u0939\u0948\u0964 \u0938\u0902\u092c\u0926\u094d\u0927\u0924\u093e \u0915\u0940 \u0909\u091a\u094d\u091a \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0935\u093e\u0932\u0947 \u0932\u094b\u0917 \u0905\u092a\u0928\u0947\u092a\u0928 \u0915\u0940 \u092d\u093e\u0935\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0938\u093e\u0925\u093f\u092f\u094b\u0902 \u0926\u094d\u0935\u093e\u0930\u093e \u0938\u094d\u0935\u0940\u0915\u093e\u0930 \u0915\u093f\u090f \u091c\u093e\u0928\u0947 \u0938\u0947 \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u0938\u0902\u0917\u0920\u0928\u093e\u0924\u094d\u092e\u0915 \u0938\u0902\u0926\u0930\u094d\u092d\u094b\u0902 \u092e\u0947\u0902, \u0907\u0928 \u092a\u094d\u0930\u0947\u0930\u0915 \u0915\u093e\u0930\u0915\u094b\u0902 \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u0938\u0947 \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902 \u0915\u094b \u0928\u094c\u0915\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u0921\u093f\u091c\u093e\u0907\u0928 \u0915\u0930\u0928\u0947, \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u0940 \u0906\u0902\u0924\u0930\u093f\u0915 \u092a\u094d\u0930\u0947\u0930\u0923\u093e\u0913\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0938\u0902\u0930\u0947\u0916\u093f\u0924 \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u0928 \u092a\u094d\u0930\u0923\u093e\u0932\u0940 \u092c\u0928\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932 \u0938\u0915\u0924\u0940 \u0939\u0948, \u091c\u094b \u0905\u0902\u0924\u0924\u0903 \u0909\u0924\u094d\u092a\u093e\u0926\u0915\u0924\u093e \u0914\u0930 \u0928\u094c\u0915\u0930\u0940 \u0915\u0940 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0915\u094b \u092c\u0922\u093c\u093e\u0924\u0940 \u0939\u0948\u0964<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0905\u092a\u0947\u0915\u094d\u0937\u093e \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 (Expectancy Theory): <\/strong><\/h4>\n\n\n\n<p>\u0935\u093f\u0915\u094d\u091f\u0930 \u0935\u094d\u0930\u0942\u092e \u0926\u094d\u0935\u093e\u0930\u093e \u0935\u093f\u0915\u0938\u093f\u0924, \u092f\u0939 \u090f\u0915 \u0938\u0902\u091c\u094d\u091e\u093e\u0928\u093e\u0924\u094d\u092e\u0915 \u092a\u094d\u0930\u0947\u0930\u0915 \u0922\u093e\u0902\u091a\u093e \u0939\u0948 \u091c\u094b \u092f\u0939 \u0938\u092e\u091d\u093e\u0924\u093e \u0939\u0948 \u0915\u093f \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0905\u092a\u0928\u0940 \u0905\u092a\u0947\u0915\u094d\u0937\u093f\u0924 \u092a\u0930\u093f\u0923\u093e\u092e\u094b\u0902 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0915\u0948\u0938\u0947 \u0935\u093f\u0915\u0932\u094d\u092a \u091a\u0941\u0928\u0924\u0947 \u0939\u0948\u0902\u0964 \u092e\u0942\u0932 \u0935\u093f\u091a\u093e\u0930 \u092f\u0939 \u0939\u0948 \u0915\u093f \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0924\u0940\u0928 \u092a\u094d\u0930\u092e\u0941\u0916 \u0924\u0924\u094d\u0935\u094b\u0902 \u0926\u094d\u0935\u093e\u0930\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0939\u094b\u0924\u0940 \u0939\u0948:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0905\u092a\u0947\u0915\u094d\u0937\u093e (Expectancy): <\/strong>\u092f\u0939 \u092e\u093e\u0928\u094d\u092f\u0924\u093e \u0939\u0948 \u0915\u093f \u0915\u093f\u0938\u0940 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0915\u093e \u092a\u094d\u0930\u092f\u093e\u0938 \u0907\u091a\u094d\u091b\u093f\u0924 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0938\u094d\u0924\u0930 \u0924\u0915 \u092a\u0939\u0941\u0902\u091a\u093e\u0928\u0947 \u092e\u0947\u0902 \u0938\u092b\u0932 \u0939\u094b\u0917\u093e\u0964 \u0926\u0942\u0938\u0930\u0947 \u0936\u092c\u094d\u0926\u094b\u0902 \u092e\u0947\u0902, \u092f\u0926\u093f \u0906\u092a \u0915\u0921\u093c\u0940 \u092e\u0947\u0939\u0928\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0906\u092a \u0905\u092a\u0947\u0915\u094d\u0937\u093e \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0906\u092a\u0915\u093e \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u092c\u0947\u0939\u0924\u0930 \u0939\u094b\u0917\u093e\u0964<\/li>\n\n\n\n<li><strong>\u0915\u093e\u0930\u0917\u0930\u0924\u093e (Instrumentality) : <\/strong>\u092f\u0939 \u0909\u0938 \u0935\u093f\u0936\u094d\u0935\u093e\u0938 \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948 \u0915\u093f \u0915\u093f\u0938\u0940 \u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0938\u094d\u0924\u0930 \u0915\u094b \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u092a\u0930\u093f\u0923\u093e\u092e \u092f\u093e \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0939\u094b\u0917\u093e\u0964 \u092f\u0939 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0914\u0930 \u092e\u093f\u0932\u0928\u0947 \u0935\u093e\u0932\u0947 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 \u0915\u0947 \u092c\u0940\u091a \u0915\u093e \u0938\u0902\u092c\u0902\u0927 \u0938\u094d\u0925\u093e\u092a\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u092e\u0942\u0932\u094d\u092f (Valence):<\/strong> \u092f\u0939 \u0909\u0938 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 \u092a\u0930 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0926\u094d\u0935\u093e\u0930\u093e \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u092e\u0942\u0932\u094d\u092f \u0939\u0948\u0964 \u092d\u0932\u0947 \u0939\u0940 \u092a\u094d\u0930\u092f\u093e\u0938 \u0938\u0947 \u0905\u091a\u094d\u091b\u093e \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0939\u094b \u0914\u0930 \u0905\u091a\u094d\u091b\u093e \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 \u092e\u0947\u0902 \u092a\u0930\u093f\u0923\u0924 \u0939\u094b, \u0924\u092c \u092d\u0940 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0915\u0930\u0928\u0947 \u0915\u0940 \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0924\u092d\u0940 \u0909\u091a\u094d\u091a \u0939\u094b\u0924\u0940 \u0939\u0948 \u091c\u092c \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 \u0915\u094b \u0935\u093e\u0902\u091b\u0928\u0940\u092f \u092e\u093e\u0928\u093e \u091c\u093e\u0924\u093e \u0939\u0948\u0964<\/li>\n<\/ul>\n\n\n\n<p>\u0905\u092a\u0947\u0915\u094d\u0937\u093e \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930, \u0915\u093f\u0938\u0940 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0915\u0940 \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0924\u092c \u0938\u092c\u0938\u0947 \u0905\u0927\u093f\u0915 \u0939\u094b\u0924\u0940 \u0939\u0948 \u091c\u092c \u0935\u0947 \u092e\u093e\u0928\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0909\u0928\u0915\u093e \u092a\u094d\u0930\u092f\u093e\u0938 \u0909\u0924\u094d\u0924\u092e \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0915\u093e \u092a\u0930\u093f\u0923\u093e\u092e \u0926\u0947\u0917\u093e (\u0909\u091a\u094d\u091a \u0905\u092a\u0947\u0915\u094d\u0937\u093e),<\/li>\n\n\n\n<li>\u0909\u0924\u094d\u0924\u092e \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0915\u093e \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 \u092e\u093f\u0932\u0947\u0917\u093e (\u0909\u091a\u094d\u091a \u0907\u0902\u0938\u094d\u091f\u094d\u0930\u0942\u092e\u0947\u0902\u091f\u0948\u0932\u093f\u091f\u0940), \u0914\u0930<\/li>\n\n\n\n<li>\u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 \u0915\u094b \u0909\u091a\u093f\u0924 \u092e\u0942\u0932\u094d\u092f \u0926\u093f\u092f\u093e \u091c\u093e\u090f\u0917\u093e (\u0909\u091a\u094d\u091a \u0935\u0948\u0932\u0947\u0902\u0938).<\/li>\n<\/ul>\n\n\n\n<p>\u092f\u0939 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u0928 \u092a\u094d\u0930\u0923\u093e\u0932\u093f\u092f\u093e\u0901 \u0914\u0930 \u0915\u093e\u0930\u094d\u092f \u0935\u093e\u0924\u093e\u0935\u0930\u0923 \u0924\u0948\u092f\u093e\u0930 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0939\u094b \u0915\u093f \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u0947 \u092a\u094d\u0930\u092f\u093e\u0938 \u0938\u094d\u092a\u0937\u094d\u091f \u0930\u0942\u092a \u0938\u0947 \u0938\u093e\u0930\u094d\u0925\u0915 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930\u094b\u0902 \u0938\u0947 \u091c\u0941\u0921\u093c\u0947 \u0939\u094b\u0902, \u0914\u0930 \u0907\u0938 \u092a\u094d\u0930\u0915\u093e\u0930 \u0938\u092e\u0917\u094d\u0930 \u092a\u094d\u0930\u0947\u0930\u0923\u093e \u0924\u0925\u093e \u0909\u0924\u094d\u092a\u093e\u0926\u0915\u0924\u093e \u092e\u0947\u0902 \u0935\u0943\u0926\u094d\u0927\u093f \u0939\u094b\u0964<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u092a\u094b\u0930\u094d\u091f\u0930 \u0914\u0930 \u0932\u0949\u0930\u0932\u0930 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 (Porter and Lawler Theory):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u092f\u0939 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u092a\u094d\u0930\u0947\u0930\u0923\u093e, \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928, \u0914\u0930 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0915\u0947 \u092c\u0940\u091a \u0938\u0902\u092c\u0902\u0927 \u0915\u093e \u0905\u0928\u094d\u0935\u0947\u0937\u0923 \u0915\u0930\u0924\u093e \u0939\u0948\u0964&nbsp;<\/li>\n\n\n\n<li>\u092a\u094d\u0930\u0947\u0930\u0923\u093e \u092a\u094d\u0930\u092f\u093e\u0938 \u0915\u0947 \u0938\u093e\u0925 \u0915\u094d\u0937\u092e\u0924\u093e\u0913\u0902, \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0935\u093f\u0936\u0947\u0937\u0924\u093e\u0913\u0902, \u0914\u0930 \u092d\u0942\u092e\u093f\u0915\u093e \u0927\u093e\u0930\u0923\u093e\u0913\u0902 \u0915\u0947 \u0938\u0902\u092f\u094b\u091c\u0928 \u0938\u0947 \u0909\u0924\u094d\u092a\u0928\u094d\u0928 \u0939\u094b\u0924\u0940 \u0939\u0948\u0964&nbsp;<\/li>\n\n\n\n<li>\u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930\u094b\u0902 \u0914\u0930 \u0909\u0928 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930\u094b\u0902 \u0915\u0940 \u0927\u093e\u0930\u0923\u093e \u0938\u0947 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0939\u094b\u0924\u0940 \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u092e\u0942\u0932 \u0935\u093f\u091a\u093e\u0930 (Core Idea):<\/strong> \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0915\u0940 \u0913\u0930 \u0932\u0947 \u091c\u093e\u0924\u093e \u0939\u0948\u0964<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 (Strategies for Motivating Employees):<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u092e\u093e\u0928\u094d\u092f\u0924\u093e \u0914\u0930 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 (Recognition and Rewards) : <\/strong>\u092e\u094c\u0926\u094d\u0930\u093f\u0915 \u0914\u0930 \u0917\u0948\u0930-\u092e\u094c\u0926\u094d\u0930\u093f\u0915 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 \u092a\u094d\u0930\u0923\u093e\u0932\u0940, \u091c\u0948\u0938\u0947 \u092c\u094b\u0928\u0938, \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930, \u0938\u093e\u0930\u094d\u0935\u091c\u0928\u093f\u0915 \u092e\u093e\u0928\u094d\u092f\u0924\u093e \u0914\u0930 \u0915\u0930\u093f\u092f\u0930 \u0909\u0928\u094d\u0928\u0924\u093f \u0915\u0947 \u0905\u0935\u0938\u0930\u0964<\/li>\n\n\n\n<li><strong>\u0915\u0930\u093f\u092f\u0930 \u0935\u093f\u0915\u093e\u0938 \u0914\u0930 \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923 (Career Development and Training) : <\/strong>\u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923, \u092e\u0947\u0902\u091f\u0930\u0936\u093f\u092a \u0914\u0930 \u092a\u0947\u0936\u0947\u0935\u0930 \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0905\u0935\u0938\u0930 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u093e\u0964<\/li>\n\n\n\n<li><strong>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u092d\u093e\u0917\u0940\u0926\u093e\u0930\u0940 \u0914\u0930 \u0938\u0936\u0915\u094d\u0924\u093f\u0915\u0930\u0923 (Employee Involvement and Empowerment) : <\/strong>\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947\u0928\u0947 \u0915\u0940 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 \u0915\u0930\u0928\u093e \u0914\u0930 \u092d\u0942\u092e\u093f\u0915\u093e\u0913\u0902 \u092e\u0947\u0902 \u0938\u094d\u0935\u093e\u092f\u0924\u094d\u0924\u0924\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u093e\u0964<\/li>\n\n\n\n<li><strong>\u0938\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0915\u093e\u0930\u094d\u092f \u0935\u093e\u0924\u093e\u0935\u0930\u0923 (Positive Work Environment) : <\/strong>\u0906\u092a\u0938\u0940 \u0938\u092e\u094d\u092e\u093e\u0928, \u0938\u0939\u092f\u094b\u0917 \u0914\u0930 \u0916\u0941\u0932\u0940 \u0938\u0902\u091a\u093e\u0930 \u0938\u0902\u0938\u094d\u0915\u0943\u0924\u093f \u0915\u094b \u092c\u0922\u093c\u093e\u0935\u093e \u0926\u0947\u0928\u093e\u0964<\/li>\n\n\n\n<li><strong>\u0932\u091a\u0940\u0932\u0940 \u0915\u093e\u0930\u094d\u092f \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e (Flexible Work Arrangements) : <\/strong>\u0932\u091a\u0940\u0932\u0947 \u0915\u093e\u0930\u094d\u092f \u0918\u0902\u091f\u0947, \u0930\u093f\u092e\u094b\u091f \u0935\u0930\u094d\u0915 \u0935\u093f\u0915\u0932\u094d\u092a, \u092f\u093e \u0938\u0902\u0915\u0941\u091a\u093f\u0924 \u0915\u093e\u0930\u094d\u092f \u0938\u092a\u094d\u0924\u093e\u0939 \u091c\u0948\u0938\u0940 \u0938\u0941\u0935\u093f\u0927\u093e\u090f\u0901 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u093e\u0964<\/li>\n\n\n\n<li><strong>\u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0914\u0930 \u0915\u094b\u091a\u093f\u0902\u0917 (Performance Feedback and Coaching) : <\/strong>\u0928\u093f\u092f\u092e\u093f\u0924, \u0930\u091a\u0928\u093e\u0924\u094d\u092e\u0915 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0914\u0930 \u0915\u094b\u091a\u093f\u0902\u0917 \u0938\u0924\u094d\u0930 \u0906\u092f\u094b\u091c\u093f\u0924 \u0915\u0930\u0928\u093e\u0964<\/li>\n\n\n\n<li><strong>\u0915\u093e\u0930\u094d\u092f \u0938\u092e\u0943\u0926\u094d\u0927\u093f \u0914\u0930 \u0938\u094d\u0935\u093e\u092f\u0924\u094d\u0924\u0924\u093e (Job Enrichment and Autonomy) :<\/strong> \u0928\u094c\u0915\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u092a\u0941\u0928\u0903 \u0921\u093f\u091c\u093c\u093e\u0907\u0928 \u0915\u0930\u0928\u093e, \u091c\u093f\u092e\u094d\u092e\u0947\u0926\u093e\u0930\u093f\u092f\u093e\u0901 \u092a\u0941\u0928\u0903 \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0915\u0930\u0928\u093e \u0914\u0930 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947\u0928\u0947 \u0915\u093e \u0905\u0927\u093f\u0915\u093e\u0930 \u0926\u0947\u0928\u093e\u0964<\/li>\n\n\n\n<li><strong>\u0909\u091a\u093f\u0924 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u0935\u0947\u0924\u0928 (Fair and Competitive Compensation) : <\/strong>\u0935\u0947\u0924\u0928 \u092a\u0948\u0915\u0947\u091c \u0915\u0940 \u0928\u093f\u092f\u092e\u093f\u0924 \u0938\u092e\u0940\u0915\u094d\u0937\u093e \u0914\u0930 \u0938\u092e\u093e\u092f\u094b\u091c\u0928 \u0915\u0930\u0928\u093e \u0924\u093e\u0915\u093f \u0935\u0947 \u0909\u0926\u094d\u092f\u094b\u0917 \u092e\u0947\u0902 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e\u0924\u094d\u092e\u0915 \u092c\u0928\u0947 \u0930\u0939\u0947\u0902\u0964<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0905\u092d\u093f\u092a\u094d\u0930\u0947\u0930\u0923 \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924&nbsp; (Motivation Theories) \u0905\u092d\u093f\u092a\u094d\u0930\u0947\u0930\u0923 \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 (Motivation Theories) \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u092c\u0947\u0939\u0924\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092d\u0942\u092e\u093f\u0915\u093e \u0928\u093f\u092d\u093e\u0924\u0947 \u0939\u0948\u0902, \u091c\u094b \u0915\u093f\u0938\u0940 \u092d\u0940 \u0938\u0902\u0917\u0920\u0928 \u0915\u0940 \u0935\u093f\u092a\u0923\u0928 (Marketing) \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u0940 \u0938\u092b\u0932\u0924\u093e \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964 \u092f\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u092f\u0939 \u0938\u092e\u091d\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0932\u094b\u0917 \u0915\u0948\u0938\u0947 \u0914\u0930 \u0915\u094d\u092f\u094b\u0902 \u0915\u093e\u0930\u094d\u092f \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0924\u0925\u093e \u0909\u0928\u0915\u0940 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